FREELANCE CREATIVE SERVICES
EYES UP! This grassroots campaign grew from the Ross Valley community’s growing concern about street safety. Volunteers came together and created a now very involved online (and on the road) campaign to help remind us all to keep our Eyes Up and focused while driving, walking and cycling. We wanted a simple, yet bold, design that would serve as a friendly reminder to our friends about the importance of road safety.
In 2022, Eyes Up was adopted by Tam Transportation Authority of Marin, along with my design, as a Marin wide street smart campaign. Way to go team!
Work includes logo and all marketing across all platforms.