I’m humbled and beyond excited to share the Wicked: For Good x r.e.m. beauty Collection! I designed both the components and secondary packaging to immerse the consumer in the world of Oz. Each package tells its own story, with hand-built imagery that I created from scratch to reflect the duality of clarity and uncertainty central to Elphaba and Glinda’s journeys. The dynamic interplay of blurred and focused elements mirrors the tornado’s chaos, while highlighting moments of clarity in their friendship and fates.
I crafted an Ozian rainbow color palette to unify the collection, while the blind embossed borders act as unique seals, pulling directly from the film’s architecture and lending a cohesive, elevated feel across all pieces. Every detail was intentional: I illustrated most of the artwork myself, painting Glinda’s character kit to reflect her iconic bodice, and ensuring each carton carried its own narrative within the larger story.
This once-in-a-lifetime project allowed me to merge the Oscar-winning world of Wicked with the identity of r.e.m. beauty. I personally selected every color, refined each component shape, and designed every piece of secondary packaging to elevate the storytelling—blending cinematic detail with brand DNA for a collection that feels both iconic and true to Ariana’s vision. Truly an honor!
A highlight of this project was designing the Glinda Bubble PR Kit. It was a joy to figure out how to make the kit land with influencers and VIPs in a way that captured the excitement, magic, and playfulness of Glinda herself.
Here’s an in-depth interview with Ari herself, diving into the collection and the meaning behind the packaging. Definitely worth a watch!
Working with this queen continues to be a true highlight in my career. Ariana Grande is a fierce leader in the music industry and has taken the beauty world by storm—and I’m thrilled to keep contributing to her brand’s evolution.
I’ve played a key role in designing chapter launch press kits, including those for the Fembot Collection and the Thank U, Next Collection, crafting packaging for Holiday '23 and other special collections. My work has also included creating illustrations for merchandise and packaging, developing launch mechanicals for her brand’s Sephora EU debut, and producing an industry-wide face chart used by both professional and aspiring makeup artists.
Working for this top-tier national skin medical spa was an exciting adventure from day one. My role encompassed a wide range of creative projects, from crafting engaging email campaigns and designing printed materials to producing large-scale graphics for windows and store signage. I also created compelling visual content for social media, aligning with brand strategy to drive engagement across platforms. A particularly memorable highlight was designing a Hamptons Jitney bus wrap—a first for me and an incredible opportunity to bring my design skills to life on such a unique and highly visible platform. Another standout project was designing the iconic Hello New York sign in Nordstrom’s New York flagship store, a bold, welcoming statement in a world-renowned retail space. Seeing my work on such grand, public stages was both surreal and deeply rewarding.
What a ride working on this beautiful collection for Morphe 2 with Maddie Ziegler. Changement gives you all the mermaid vibes and includes an incredible eye palette, brow pencils, eye liners and eye brushes.
I was responsible for the comprehensive branding of the entire collection, which involves creating a hand-drawn Changement logo, designing PR boxes, and crafting inserts.
Images: Morphe.com, Instagram @maddieziegle & @morphe2
WHAT. A. FUN. PROJECT!! Nyane is a next level makeup artist and a collaboration with Morphe was a must. I was given creative freedom to create a magical world full of color, fantasy and fierceness. The end result was definitely innovative and eye catching.
My work includes all branding, packaging art and bag design.
Images: Instagram @morphe
Working on Jaclyn Hill's special collections team was an incredible honor. From conceptualizing moodboards to refining unique looks, fun and exciting press kits and crafting secondary packaging, it was a rewarding journey contributing to the beauty of her exceptional product line.
My collections include:
Mother’s Day
Strawberry Feels
Images: Instagram @morphe @jaclynhillcosmetics
“For All the Adventures I Have Not Seen”
When this newly formed specialty hat business, started by two sisters in a small town in Marin County, reached out for branding, I eagerly jumped at the opportunity to help bring their brand to life. I provided a comprehensive branding package, including mood boards, logos, colors, fonts, and creative direction.
The Botanyst is a skincare line committed to sustainability, sourcing ingredients responsibly, and promoting sensorial self-care for both healthy skin and overall wellness. My assignment involved revitalizing their brand, giving it a more elevated appearance that aligns with the premium quality of their ingredients and the impressive results their products deliver. I took on the task of updating their logo, refining the color palette, and redesigning the packaging. It was a genuine pleasure to collaborate on enhancing the visual identity of such a remarkable skincare line.
Skincare for the punk rock spirit. Who says skincare needs to be light and airy? This client was all about introducing a level of skincare that not only has the best ingredients that are vegan, cruelty free but also has packaging that is eco friendly with an edgy and hardcore vibe. When you see their product you definitely do a double take.
My work includes, art direction, brand identity, all primary and secondary packaging.
images provided by Starblast Beauty
www.starblastbeauty.com
"Live Life Vividly," as a Buxom Babe would say. This dynamic brand of makeup is a Sephora exclusive and has the confidence to make you feel like you can live out loud.
My work includes print design and illustration with a large focus on packaging. Key artist in the 2011-13 brand package refresh and component update. Illustrator for all unique shade labels and other small visuals needed for makeup use.
Winner of the 2017 Purple Dragonfly Award for Children’s Literature, Toby is a 3-year-old rhinoceros, but everyone called him a Whynoceros because he asked "Why?" all day long.
"Toby, Adventures of a Curious Whynoceros" is the first in a series of books that attempts to scratch the surface at how a world that has become so obvious to adults can still be full of possibilities to the young mind.
"Abigail, Adventures of a Curious Duck" is another delightful addition to this series, showcasing the adventures of Abigail, a duck who explores the world with boundless curiosity, asking questions and discovering the wonders around her.
Co-author and illustrator
One of my favorite parts of the my creative process, moodboaring. Give me a vibe and I’m off getting lost in the feeling.
