FREELANCE CREATIVE SERVICES
Working with Ariana Grande’s beauty brand, r.e.m. beauty, has been a career highlight and an opportunity to help shape the visual identity of one of the most influential brands in modern beauty. Across multiple launches and collections, I have contributed to packaging design, brand collateral, retail experiences, and launch assets that bring each chapter of the brand to life.
Most recently, I led the design of all creative assets for the Dangerous Woman Collection, including the collection packaging, the Dangerous Woman x r.e.m. beauty logo, press kits, and the custom retail étagère featured in Ulta stores nationwide. I have also designed launch press kits for collections including Fembot, Thank U, Next, and Mélange à Trois; developed packaging across multiple chapter launches and limited-edition collections; created illustrations for merchandise and packaging; produced launch mechanicals for the brand’s Sephora EU debut; and designed an industry-wide face chart used by both professional and aspiring makeup artists.