FREELANCE CREATIVE SERVICES
I’m humbled and beyond excited to share the Wicked: For Good x r.e.m. beauty Collection! I designed both the components and secondary packaging to immerse the consumer in the world of Oz. Each package tells its own story, with hand-built imagery that I created from scratch to reflect the duality of clarity and uncertainty central to Elphaba and Glinda’s journeys. The dynamic interplay of blurred and focused elements mirrors the tornado’s chaos, while highlighting moments of clarity in their friendship and fates.
I crafted an Ozian rainbow color palette to unify the collection, while the blind embossed borders act as unique seals, pulling directly from the film’s architecture and lending a cohesive, elevated feel across all pieces. Every detail was intentional: I illustrated most of the artwork myself, painting Glinda’s character kit to reflect her iconic bodice, and ensuring each carton carried its own narrative within the larger story.
This once-in-a-lifetime project allowed me to merge the Oscar-winning world of Wicked with the identity of r.e.m. beauty. I personally selected every color, refined each component shape, and designed every piece of secondary packaging to elevate the storytelling—blending cinematic detail with brand DNA for a collection that feels both iconic and true to Ariana’s vision. Truly an honor!
A highlight of this project was designing the Glinda Bubble PR Kit. It was a joy to figure out how to make the kit land with influencers and VIPs in a way that captured the excitement, magic, and playfulness of Glinda herself.
Here’s an in-depth interview with Ari herself, diving into the collection and the meaning behind the packaging. Definitely worth a watch!